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Logo, Icon Version. Two curly brackets frame the initials "S" and "C" over a square background with rounded corners. The icon background is light orange, with the brackets and initials in dark purple.
Shaoor’s Portfolio
Front and back cover of a lookbook placed down showing pearl jewelry on a dark mauve background.
Front and back cover of a lookbook placed down showing pearl jewelry on a dark mauve background.
First two pages of a fashion lookbook advertising pearl and gold jewelry. The left page shows pearl jewelry and a history of them and the company. The right side shows a flat lay of pearl jewelry with information about pearl types.
First two pages of a fashion lookbook advertising pearl and gold jewelry. The left page shows pearl jewelry and a history of them and the company. The right side shows a flat lay of pearl jewelry with information about pearl types.
Two more pages of a fashion lookbook advertising pearl and gold jewelry. The left page is a full page photo of a person showing off bracelets, the right side shows different pearl necklaces.
Two more pages of a fashion lookbook advertising pearl and gold jewelry. The left page is a full page photo of a person showing off bracelets, the right side shows different pearl necklaces.
Two other pages of a fashion lookbook advertising pearl and gold jewelry. The left page shows two photos of bracelets, and the right side shows rings and earrings.
Two other pages of a fashion lookbook advertising pearl and gold jewelry. The left page shows two photos of bracelets, and the right side shows rings and earrings.

Project Background

Role: Graphic Designer, Photographer, Copy Writer

A fashion lookbook produced and designed from scratch for a made-up fashion brand called “Pearl Drops”. It was designed for young and middle-aged women and their significant others who buy gifts for them. An 8-page fashion booklet was made to sell items in a single collection, in this case for pearl and gold jewelry under a beach theme.

As a fictional brand, the logo, collection, and product theme were created as well. The graphical layout; photographed items and models; and the editorial copy were done by a single person.

This is a conceptual project not affiliated with any brand. A single printed lookbook was produced for testing purposes.

Solution & Concept

The products being sold were chosen first and organized around pearl jewelry. Items were all sourced with this in mind. Research was then done to create a story for the products and fictional company that helped conceptualize the brand and collection. A focus on history, education, and care of the products was chosen.

After this was decided, the theme of the collection was chosen to be “Beachcomber” to celebrate company milestones and call back to the brand story on an anniversary. Additional items were found to support this final theme and photographed in-studio both off and on-model, and with product photography.

Finally, the design was chosen to appeal to both casual wearers of pearl jewelry and more formal uses for women. Wood, seashells, shiny stones, gold, pearls, and white were complimented with pinks and dark purples.

Final Deliverables

The deliverables included

  • An 8-page booklet.
  • 10-12 In-studio off-model, on-model, and product photography shots.
  • copywriting supporting products and the brand.
  • A print-ready PDF.
  • A printed demo booklet.
  • An accessible PDF.

The Deliverables

Fashion Lookbook – Pearl Drops

Click Book Above for Fullscreen

All images used are original photography. Brand name, logo design, copywriting, and design are original.