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Logo, Icon Version. Two curly brackets frame the initials "S" and "C" over a square background with rounded corners. The icon background is light orange, with the brackets and initials in dark purple.
Shaoor’s Portfolio
Billboard mockup of a "Gatorade" ad of "Cool Blue" flavour. It reads "Burn Against the Limits" and "By the sweat of your brow" underneath. The bottle is glowing blue with light painting behind and a teardrop shape.
Billboard mockup of a u0022Gatoradeu0022 ad of u0022Cool Blueu0022 flavour. It reads u0022Burn Against the Limitsu0022 and u0022By the sweat of your browu0022 underneath. The bottle is glowing blue with light painting behind and a teardrop shape.
Web skyscraper ad mockup of a "Gatorade" ad of "Tropical Punch" flavour. It reads "Burn Against the Limits", and "Buy Now" underneath. The bottle is glowing red with light painting behind and a flame shape.
Web skyscraper ad mockup of a u0022Gatoradeu0022 ad of u0022Tropical Punchu0022 flavour. It reads u0022Burn Against the Limitsu0022, and u0022Buy Nowu0022 underneath. The bottle is glowing red with light painting behind and a flame shape.
Magazine ad mockup of a green Gatorade bottle of "Green Apple" flavour. The ad reads "Burn Against the Limits" in the top right, and "Get Energized" in the bottom right. Green light painting of a plant, and yellow lightning bolt surround the bottle.
Magazine ad mockup of a green Gatorade bottle of u0022Green Appleu0022 flavour. The ad reads u0022Burn Against the Limitsu0022 in the top right, and u0022Get Energizedu0022 in the bottom right. Green light painting of a plant, and yellow lightning bolt surround the bottle.

Project Background

Role: Photographer, Graphic Designer, Copy Writer

A conceptual ad campaign “Burn Against the Limits” was created from a brief developed by Humber College’s Ad & Graph program. Three other team members chose the brand “Gatorade” with the central theme of light painting. The goal was to create a billboard, web skyscraper, and magazine ad consistent with the brand and across the final designs.

The photography, graphic design, and copy were developed together with Marcella Vicentini. This included the entire photoshoot in-studio and post-production shots stitched together.

Team Members: Peem (Ronen) Russamee, Rainner Magallon, Eldhose Kurian, Marcella Vicentini, Shaoor Chaudhry (me)

Solution & Concept

Coming Soon!

Final Deliverables

The deliverables included

  • Product and other photography from a given brief for others.
  • Light post-production of shots given to the other half of the team.
  • Heavier composite post-production.
  • Our version of a cohesive ad campaign from a given creative brief.
  • Original in-studio photography including the light painting.
  • A billboard ad mockup of our design.
  • A web skyscraper or banner ad of our design.
  • A magazine ad mockup of our design.

The Deliverables – The Final Ads

Billboard mockup of a "Gatorade" ad of "Cool Blue" flavour. It reads "Burn Against the Limits" and "By the sweat of your brow" underneath. The bottle is glowing blue with light painting behind and a teardrop shape.
Billboard mockup of a u0022Gatoradeu0022 ad of u0022Cool Blueu0022 flavour. It reads u0022Burn Against the Limitsu0022 and u0022By the sweat of your browu0022 underneath. The bottle is glowing blue with light painting behind and a teardrop shape.
Web skyscraper ad mockup of a "Gatorade" ad of "Tropical Punch" flavour. It reads "Burn Against the Limits", and "Buy Now" underneath. The bottle is glowing red with light painting behind and a flame shape.
Web skyscraper ad mockup of a u0022Gatoradeu0022 ad of u0022Tropical Punchu0022 flavour. It reads u0022Burn Against the Limitsu0022, and u0022Buy Nowu0022 underneath. The bottle is glowing red with light painting behind and a flame shape.
Magazine ad mockup of a green Gatorade bottle of "Green Apple" flavour. The ad reads "Burn Against the Limits" in the top right, and "Get Energized" in the bottom right. Green light painting of a plant, and yellow lightning bolt surround the bottle.
Magazine ad mockup of a green Gatorade bottle of u0022Green Appleu0022 flavour. The ad reads u0022Burn Against the Limitsu0022 in the top right, and u0022Get Energizedu0022 in the bottom right. Green light painting of a plant, and yellow lightning bolt surround the bottle.

All images are original photography other than mockups, qr code, and logos. Not affiliated with Gatorade.